The Power of Habit (Charles Duhigg)

Description

The book O Poder do Habito by Objetiva is a must-have in your collection. Charles Duhigg, investigative reporter for the New York Times, shows that the key to success is understanding how habits work—and how we can change them. During the past two years, a young woman has transformed almost every aspect of her life. Quit smoking, ran a marathon, and got promoted. In a lab, neurologists discovered that the patterns inside her brain had fundamentally changed. Advertisers for Procter & Gamble watched videos of people making their beds. They were desperately trying to figure out how to sell a new product called Febreze, which was about to become one of the biggest flops in the company's history. Suddenly, one of them detects an almost imperceptible pattern - and, with a subtle change in the advertising campaign, Febreze starts selling a billion dollars for years. A little-known CEO takes over one of America's largest companies. His first step is to attack a single standard among employees – the way they handle safety in the workplace – and soon the company starts to be the top performer on the Dow Jones index. What do all these people have in common? They managed to succeed by focusing on patterns that shape every aspect of our lives. They were successful in changing habits. With insight and skill, Charles Duhigg presents a new understanding of human nature and its potential for transformation.