Bezonomics (Brian Dumaine)

Description

AN IN-DEPTH, REVEALING AND IMPARTIAL ANALYSIS OF THE AMAZON BUSINESS MODEL THAT HAS BEEN CONQUERING THE WORLD OF AMAZON'S COMPETITORS TRYING TO IMITATE OR BEAT IT SMARTLY, AND THE WAYS IN WHICH BEZONOMICS IS SHAPING THE LIVES OF ALL CONSUMERS ― WRITTEN BY AN AWARD-WINNING EDITOR FOR FORTUNE MAGAZINE. Like Henry Ford, Sam Walton or Steve Jobs at the start of Ford, Walmart and Apple, Jeff Bezos is the business story of the decade. Bezos, the richest man on the planet, has built one of the most efficient wealth-generating machines in history, with 2% of US household income being spent on nearly 500 million items shipped from its warehouses to 17 countries. Amazon's business model has not only turned the retail and cloud computing industry on its head, its tentacles are also now choking the media and advertising industries, creating a disruption in the state of technology, the economy, job creation and of much of society. Amazon's impact is so pervasive that business leaders in nearly every industry around the world need to understand how this force of nature works. Based on reports from 150 sources inside and outside Amazon, Bezonomics reveals the fundamental principles used by Jeff Bezos to achieve his dominance ― customer obsession, extreme innovation and long-term management, all supported by artificial intelligence ― and shows how the same principles are being borrowed and replicated by companies in the United States, China, and elsewhere. Brian Dumaine shares tips for Amazon-proofing your business. Even more important, Bezonomics answers the big question: How are Amazon and its imitators affecting the way we live and what can we learn from them? A gold mine for some and a threat to others, Bezonomics has become a force capable of shaping our lives, both in the present and in the future, that the world needs to know better.