The art of war in business: Stories and lessons from the biggest confrontations in the corporate world

Description

“A masterful work that illuminates the true essence of business: ego, passion, ambition and all-out combat.” – Bloomberg

“Corporate wars, after all, are not cold, lifeless affairs. They are stories about people with ideas that sometimes have the potential to change the world.” – David Brown

The business world is an arena where extraordinary battles are fought, such as Blockbuster versus Netix and BlackBerry versus Apple.

Opponents design strategies and sharpen their weapons in search of victory. The goal is to outperform the competition and become unbeatable.

In this book, David Brown, host of the podcast Trade wars, tells the story of the great confrontations in the corporate world. And it analyzes these rivalries in light of the tactics and advice of The art of war.

Each conflict reveals a unique combination of cunning, strategy and use of resources. Brown reports on the rise of companies as they beat their competitors, invest in innovation and adapt to the new demands of society.

More than just fascinating stories anchored in careful research, the book brings invaluable lessons in determination, patience, determination and ingenuity.