Amazon Unlimited (Brad Stone)

Description

The author of the bestseller The Everything Store paints an accurate picture of the unprecedented growth of Amazon and its billionaire founder, Jeff Bezos.

Nearly a decade ago, Brad Stone chronicled the rise of Amazon, the pioneering venture that quietly transformed the way we shop online. Since then, the company has experienced exponential growth, inventing products ― such as the personal assistant based on artificial intelligence Alexa and the cloud storage service Amazon Web Services ― and disrupting several markets.

In Amazon Unlimited, Brad Stone presents a vivid and fascinating portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to executives, employees, regulators and critics, Stone shows how profound changes at the company over the last decade led to dramatic innovations, as well as the mistakes that fueled a negative public perception of aggressive business practices. of Amazon, its work environment and its relationship with employees and collaborators, its impact on the environment and society and the reality show-worthy frenzy of the search for a second headquarters.

Stone also delves into the evolution of Bezos himself, a geek technologist wholly devoted to his enterprise, who would grow into a disciplined billionaire with global ambitions, ruling an empire with an iron fist, even as his personal life took a turn for the worse. be scrutinized by the tabloids. The book analyzes Bezos's gradual withdrawal from the day-to-day of the company to focus on his many other interests, just as his empire expands: a move that culminated in the announcement of his momentous transition from CEO to chairman. executive.

Definitive, timely, and eye-opening, Amazon Without Limits is the first-ever account of a man and a company without whom we couldn't imagine modern life.