Connected Strategy
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Connected Strategy: how to build ongoing customer relationships and achieve competitive advantage.
“This inspiring book blends academic rigor with practical tools that can help you create innovative business models for the Intercepted Era. Read this book if you want to build a future business model.”
Reid Hoffman, co-founder of LinkedIn and co-author of Blitzscaling.
¥3.000
1 in stock (can be backordered)
Description
Connectivity is transforming the way companies deliver their products and services, some even anticipating their customers' wishes. How can you create a competitive advantage in this scenario and find the best tools and models to build a connected strategy for your organization? In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch show, using examples from large companies such as Nike and Disney, how any executive can adapt their business to this new management model, which is based on an ever-changing relationship. closer to the customer. Connected strategies are, after all, win-win: customers get a vastly improved experience while companies achieve greater operational efficiency and, consequently, greater financial success.
About Benvirá
Benvirá promotes culture and entertainment to different audiences through fiction and non-fiction works. In the fiction line, the highlights are the novels and short stories written by digital influencers (such as Mica Rocha and Fred Elboni) and the books that gave rise to TV series, films and games – in addition to children's books, such as the Terra de Histórias series, by Chris Colfer.
The non-fiction line is known for biographies (mainly those linked to the world of music), personal development books (with Augusto Cury as the main author) and titles focused on management, career, personal finances and innovation (bringing authors- reference like Shawn Achor and Samy Dana).
About the authors | Nicolaj Siggelkowe Christian Terwiesch
They are professors at the Wharton School, a business school linked to the University of Pennsylvania, where they also serve as co-directors of the Mack Institute for Innovation Management. His research has already been published in important academic journals.
Siggelkow He has won more than thirty academic awards and directs many executive education programs on strategy at Wharton. He also works with companies around the world to help them create differentiated strategies.
Terwiesch is an award-winning professor with extensive experience in MBAs, online courses and executive education.
Additional information
| Dimensions | 16×1.5×23 cm |
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